While Mr. Cornetta claims that it is the lack of signage that is costing him sales at his Johns Creek store, industry trends may be the real reason for the empty parking lot. It seems that Mr. Cornetta is trying to blame the City of Johns Creek for the lack of sales, when it is the internet that has caused sales at traditional porn shops to decline significantly. While we do not support the use of the internet for porn, it is interesting to note how these trends are impacting stores like the Love Shack.
Porn 2.0 is stiff competition for pro pornographers
The industry often credited with being the driving force behind (no pun intended) new technologies is now suffering from them. The pornography industry, which has long been growing alongside the Internet since the early days, has hit a wall in recent years. DVD sales and rentals have dropped by 15 to 25 percent in the last year, according to industry estimates, and some believe that it could fall further if the industry doesn’t catch up with new online trends.
Purveyors of porn scramble to keep up with Internet
“Even the adult-entertainment industry can be caught by surprise by how fast technology moves,” Lane says. “The small- to medium-size companies are getting hammered. “
But now the established pornography business is in decline — and the Internet is being held responsible.
The online availability of free or low-cost photos and videos has begun to take a fierce toll on sales of X-rated DVDs.
